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our story

T-shirts are incredibly underrated: we all wear them, we sleep in them, we go running in them, we wear them to work, to school, to bars, to restaurants… The T-shirt is the casual equivalent of a “little black dress”.

At zagh we decided to take the whole concept a step
further: we focus on the casual icon the T-shirt is.

We don’t compromise: we chose the best natural materials, we precise the cuts and our T-shirts don’t twist when you wash them. We understand the technology behind fabric production and don’t cut corners to cut costs. We produce in Europe, so that we can be in direct contact with our T-shirts every step of the process.

You can also customize your T-shirt. We tailor it for you,
just like a shirt or suit - whether it’s because you’re a perfectionist, you are not a standard size, or just have specific expectations and like to go the extra mile.

Perfect fit is no longer a compromise.